Yes, these numbers are astounding, but as you’ve already seen for yourselves, blogging is so easy that these publishing tools are being taken advantage of by almost every industry.
There are a lot of features in Technorati including the capability to search for keywords in blog posts, search for entire blog posts that have been tagged with a certain keyword, limit a search by language, or search for blogs that have been registered and tagged as whole blogs about a certain subject (like marketing or advertising).
Discovery Exercise:
1. Take a look at Technorati and try doing a keyword search for “Learning 2.0” in Blog posts, in tags and in the Blog Directory. Are the results different?
2. Explore the Technorati Top 100 Blogs. Is there anything of interest in there for you?
3. Create a blog post about your discoveries on the site.
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