Thing #15: Web 2.0 and the Future of Marketing

Is Web 2.0 changing marketing?

It's been fascinating reading some of your thoughts in your blog posts so far, so here's an opportunity to share more of your ideas with us. For this "thing", you are required to find some perspectives on Web 2.0 and the future of marketing. Write a blog post describing what you've found, and provide a link to the article for us all to read.

To get things started, here's an interesting article from the Wharton School discussing how technology is changing the way in which products are priced... a fascinating article, which challenges some of the traditional views on pricing.

So, start reading and sharing!